advertising recall


advertising recall
рекл. припоминаемость [припоминание\] рекламы (процент членов рекламной аудитории, вспомнивших рекламу при упоминании названия товара)
See:

Англо-русский экономический словарь.

Смотреть что такое "advertising recall" в других словарях:

  • Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • advertising evaluation — An attempt to measure the effectiveness of an advertising campaign. Generally this involves an assessment of the communications and sales effects of the advertisement as well as copy testing. This testing can be done before or after an… …   Big dictionary of business and management

  • recall test — / ri:kɔ:l test/ noun in advertising, a research test that checks how well someone can remember an advertisement ● A disappointing number of respondents in the recall test failed to remember the advertisement …   Marketing dictionary in english

  • Embedded advertising — “Embedded Advertising is not about recall. Radio, TV and other media enjoy greater recall. Embedded advertising can cement consumer connections; it has the ability to make an emotional connect. It is used as a medium to avoid the clutter in the… …   Wikipedia

  • Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …   Wikipedia

  • Out-of-home advertising — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Burger King advertising — Burger King Type Private Industry Restaurants Predecessor Insta Burger King …   Wikipedia

  • In-game advertising — (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. In 2005, spending on in game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive… …   Wikipedia

  • British Columbia recall and initiative referendum, 1991 — The British Columbia Recall and Initiative Referendum was a referendum held in British Columbia on October 17, 1991. It was concurrent with that year s general election. The referendum posed two questions. They were on whether elected officials… …   Wikipedia

  • Music in advertising — means integrating music in (mass) electronic media advertisements in order to enhance its success. Music for this purpose provides different characteristics which makes it especially interesting for usage in advertisements. Contents 1 The… …   Wikipedia

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